Sunday, February 20, 2011

Keeping the Customer

There is a service in my area that will pick up my clothes that need to be dry cleaned and deliver them to my office.  As a professional that values my time I love this service, especially when they charge me the same that I would pay at the local dry cleaners and I do not have to worry about dropping off my cloths or worry about picking them up. 

I recently moved my office and ended up right outside of their “delivery” area.  When I talked with the owner of the company to let him know where we moved to he let me know that he would still make sure that I was taken care of.   Now keep in mind I do not go through a huge amount of dry cleaning in the month and normally only have one order a month.  It really meant a lot to me that he is willing to make an exception to keep me as a customer.

Think for a moment what you can do to keep your customers.  It could be expanding a delivery zone, or maybe even finding a strategic partner (if the customer moves to far out) to help service that customer.  One thing I have discovered is if you treat your customer’s right – you will have customers for life!

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