Monday, February 7, 2011

Make it memorable

As many of us watched the Superbowl yesterday we were remindide that the advertising that we saw was the “most valuable real estate commercial spots”.  I heard one report that stated that the average commercial spot was three million dollars.  So with that much on the line it is safe to say that the advertisers were concern on making as much value as possible.

Out of all the commercials, two I truly loved on a sales and marketing aspect.  That was godaddy.com and the TV show glee.  Both of these advertisers told a story in their ads which helps make it more memorable, and they had a call of action.  Godaddy.com wanted you to go to their website and Glee wanted you to watch their show following the Superbowl. 

What avenues can you use with your advertising to help make it more memorable and include a call to action?  How do you make your product or service stand out in your customers mind?  When considering how to market or promote your product or service these are some great questions to ask yourself!

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