I recently went for a massage in an area of town that I do not get to very often. When I found the building that the massage therapist is located in all that I saw for parking was “permit only”. Because I did not know about this I was a little late and had to park 3 blocks away (not the relaxing experience I was looking for).
When your customer comes to you it is important to make getting to you easy. This is especially true in the service related businesses as the customer has several options of who they will see. I have seen some companies specify a specific parking spot for their customers. Maybe even a “parking permit” just for your customer. Something to keep in mind is that you not only want to do a great job for your customer, you also want to create a great experience for your customer. This is how you not only build customer loyalty; you will also have customers going out of their way to send you referrals.
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