The Art of the 30 Second Commercial

What Negative Energy Are You Holding On To?

I recently got the 24 hour bug and spent one night in the bathroom – one day in the bed – and the last night also in bed.  The night that I was in the bathroom I was shall we say loosing liquids from every point in my body.  At one point in time I was resisting the urge to get bad out of my body and into the toilet per say and on my bodies fourth attempt my body won out over my mind.

The ironic thing is that after I had gotten everything out of my system I actually started to feel some what better.  I remember lying in bed and the personal development side of me kicked in.  The thought “where else does this show up in my life?” crossed my mind. 

As sales professionals and as business leaders we operate with an energy level that most people do not have to have.  So I ask you what energy drains are you holding onto?  Is it the memory of a bad relationship?  Is it the feeling of hearing your prospect say no every time you call on them?  Is it a form of self medication?  All these items drain our energy. 

Once you have identified what energy drains you have it is important to discover what you are getting from these drains.  I know that it sounds ironic that you would hold onto these drains, but people hold on to them for a reason.  So what are you getting from holding onto these drains?

The last question that you have to consider is by holding onto these energy drains what is it costing you in your life?  Once you have these questions answered you are able to make an informed decision if you want to continue holding onto the energy drain, or if something needs to change.

Cold Calling Tips

Never Give Up

Recently I was at the office of a friend of mine and we were discussing sales techniques.  Ironically a sign company sales rep stopped in and was prospecting. 

At first she handed my friend a business card and said something to the effect if you need anything call me.  My friend pulled out not one but two stacks of business cards and told her since he opened this office these are all the people that stopped by his office.  I almost thought that she was going to throw in the towel and allow her card to be added to the stack.  What she did next I doubt that anyone before her has done before.

She asked if he thought about putting an “A Board” sign on the street to attract more walk in clients.  Now this was great – she had identified a potential need that the prospect needed and asked it in a non threatening way to see if he was looking for a solution on that need.  He told her that he would be interested in getting a quote for the sign.  Granted not a huge order, but it is a chance for this company to build a relationship with a new customer.

How often do you hear “No”, “Not Interested”, “Just Looking” or something to that effect?  Before walking into a prospects business, or having them come into your business think what questions you can ask that will help identify or solve a prospects need.